Kirrily Dear

My work life

Let's get down to business.


From serving burgers at aged 14, to globally advising companies on competitive advantage, I have invested more than 30 years of my life into mastering business strategy.

As a child the only thing that could distract me from adventure was the opportunity to earn pocket money in my father's business. I longed for the day when I could enter the workforce and make 'real money'. 

My first paycheck was earned at 14 years' old serving burgers at McDonald's for $3.12 an hour. To me it felt like I had won the lottery but what proved most valuable was how much I learned about business systems and the leverage required to drive business success. By applying those systems and thinking smarter, within 18 months I had increased my hourly rate by 600%. Clearly, during this phase the entrepreneur inside me had gained traction.

Since then I have enjoyed a long career as a business strategist, working with private and public companies, including business-to-consumer, business-to-business and not-for-profit organisations in Australia, North America, UK, Europe and New Zealand. I have assisted in the growth of organisations across all major industry sectors, including heavy industry, construction, professional services, retail and health. 

In 2000 I founded Eyes Wide Open, Australia's first consultancy to combine strategy, marketing and management services to give businesses a single-source support platform for driving growth. Since then my team and I have helped more than 400 businesses across 80 sectors to set and deliver their business strategy.


My driving passion is to achieve sector innovation and social change as a thought-leader, strategy consultant, marketer and non-executive director.

Stand out roles in recent years include:

  • Two years on the board of The Australian Institute of Management (NSW/ACT), an organisation that supports, nurtures and develops management professionals through programs on leadership, practice management, marketing and strategic planning
  • Fellow of the Australian Institute of Management, and Graduate of the Australian Institute of Company Directors
  • Non-executive director of Services for Australian Rural and Remote Allied Health (SARRAH)
  • Co-founder of Run Against Violence, a member-based organisation that promotes community engagement in family violence prevention across Australia.

Commentary on my business strategy work has been published in the Australian Financial Review, The Australian, The Age, NSW Law Society Journal, Business Review Weekly (BRW), and a wide range of industry magazines.


Kirrily Dear GAICD, FAIM


Let's adventure together.

Contact me to explore how we can work together to unleash the potential of people within your organisation or community.

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My Brand Life

Some of the organisations I love working with, across the many aspects of my life.