Kirrily Dear

My work life

Let's get down to business.


My passion for business strategy has fuelled my career for more than 30 years.

As a child, only one thing could distract me from backyard adventures - the lure of pocket money. I hunted out every opportunity to have an extra 20 cents in my pocket. I longed for the day when I could enter the workforce and make 'real money'.

My first taste of success

I earned my first pay pack at 14 years' old, serving burgers at McDonald's for $3.12 an hour. While the new bank balance had my eyes wide, I soon gained something far more valuable. I saw first-hand how systems drive scale in business. I learned the best way to make more money was to add value and then found a way to increase my value as an employee. Within 18 months, my hourly rate jumped by 600%.

Finding my niche

Flash forward to 1999. I sat at the dining table in my apartment, frustrated. I had been consulting to large corporations for a while, but it no longer fed my hunger for learning. Internal politics burned too much time and energy.

I could see that mid-tier businesses often delivered better value to their customers. But they spent too much time doing business rather than building it. That resulted in big opportunities being missed. I mapped out a solution to their dilemma on a sheet of paper. The next day I resigned from my cushy job and visited Fair Trading to register the business name, Eyes Wide Open. Since then, my team and I have supported more than 400 firms to set and achieve their business strategy.

Gaining mastery

The process of mastering business strategy has taken me on a global odyssey. I've seen the challenges of market competition in North America, UK, Europe and Oceania. I've explored the mechanics of business in private and public companies, business-to-consumer, business-to-business and not-for-profit organisations. I've mastered building competitive advantage in agribusiness, construction, professional services, retail and health.

I have continued to fuel my growth through roles as a non-executive director. Recently ticked boxes include:

  • Co-founder - Run Against Violence, a member-based organisation engaging communities in family violence prevention

  • Non-executive director - The Australian Institute of Management (NSW/ACT)

  • Non-executive director - Services for Australian Rural and Remote Allied Health (SARRAH)

  • Graduate of the Australian Institute of Company Directors


Kirrily Dear GAICD, FAIM


My Brand Life

Some of the organisations I love working with, across the many aspects of my life.


Let's adventure together.

Contact me to explore how we can work together to unleash the potential of people within your organisation or community.

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